Did you know that it is possible to change the Hollywood sign? It was only done once, by FOX, when the studio first opened. They changed HOLLYWOOD to read FOX for two weeks. The amount has not been disclosed as to how much it costs to do this, but it must cost a fortune.
Also, individual members of Hollywood own the letters in the HOLLYWOOD sign. The letters were originally purchased for $27,000. Can you guess who owns the H? It's none other than Hugh Hefner.